In an era of heightened competition and consumer expectations, cultivating loyalty and building trust are critical for a brand's success. To establish a consistent brand presence and build that trust, interactions with your brand must be cohesive across all customer or client brand touchpoints. That’s where brand consistency comes in.

Every email counts in the competitive world of biotech. As a biotech company, you rely on email to communicate with business partners, stakeholders, and clients. With stricter email requirements coming into place from Google and Yahoo in April 2024, are you at risk of having your emails flagged as spam or blocked entirely? This article aims to explain the upcoming changes, what they mean for your company, and how to prepare. Please note that we are not email providers.

In the dynamic and highly competitive fields of life sciences, biotechnology, pharmaceuticals, and healthcare, establishing a solid online presence is vital for success. The digital landscape offers unparalleled growth opportunities, reach, and customer engagement.

In this era of data-driven marketing, you must leverage every aspect of your digital marketing strategy to maximise your return on investment (ROI). This includes crafting a high-converting sales landing page to turn potential customers who click through from a marketing campaign into sales. But what are sales landing pages, how do they differ from your website product pages, and when should your life science business use them?

In today’s digital marketplace, your website is often the first interaction with a potential customer or client. It may be your only opportunity to make the right impression. As a biotech, healthcare start-up, or growing medical devices or pharma organisation, you know that you need a high-performing digital presence to generate leads and drive sales. But who’s writing the website copy?

The more relevant the outreach, the better the results. NIH grants are a great resource for sales and marketing campaigns as they come equipped with titles, abstracts, and keywords for efficient searches based on product or application keywords, helping you identify researchers with financial support in relevant areas.

Unlocking the Potential of Newcastle Science Innovators with Expert Branding and Digital Strategy Nestled in the vibrant city of Newcastle upon Tyne, the Newcastle Scientific Quarter stands as a beacon of innovation and collaboration.

When creating impactful presentations, it is imperative to understand that there is an art to working in PowerPoint. It requires someone who understands the fundamentals of good design and how PowerPoint works (and its design restrictions).

Scientific tradeshow season is upon us so it’s a great time to refresh your networking strategy. If you're a little rusty or looking for inspiration on how to be a prospecting superstar at your next conference, here are SciLeads’ tried and tested trade secrets for success.

When increasing biotech brand awareness, websites are one of the few must-have elements for any high-growth biotech or Life Science venture. A versatile and effective tool for our digital age, they can be at the same time an advertisement, information centre, communications channel and contact hub.

Search engine optimisation is essential in digital marketing for life sciences businesses and one of the most powerful ways to help your website’s visibility in a crowded and noisy online marketplace. But SEO is more than one size fits all or a quick fix. Developing an ongoing SEO strategy with focused tactics takes a specialist with knowledge and expertise in the life science sector.

A Design for Industry undergraduate from Northumbria University – Arttia Creative has provided me with a fantastic opportunity by recruiting me as a web and graphic design intern.

Have you ever gotten halfway through explaining something to someone and found yourself reaching for a pen and paper to sketch it out? Our instinct to visualise our ideas when sharing them with others is a powerful one; it enables us to communicate them with greater clarity than words alone.

Branding is an important element of life sciences marketing. Without a strong brand, your digital marketing budget may not generate the impact you need. But how will you know if you have a successful brand?

Used effectively, these two digital marketing tools work together to bring you new leads, help you retain your existing customers and establish you as a leader in your industry.

Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market? You could face unique website design and content creation challenges when reaching out to US markets.

Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn't cover everything you need to include when showcasing your expertise, building authority and gaining trust.

The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, set timeframes and responsibilities. A brief should be the starting point for a two-way conversation, a guide to your business and a description of the problems or opportunities you face. Great briefs inspire creativity and build that all-important relationship between you and the brand, website or marketing consultancy. It shouldn't define the scope.

You've just launched a new website. One of the goals for a new website is for people to find you quickly and to understand what you do – quickly. To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight. How do you get the maximum number of visitors to your website as quickly as possible?

As Biotech ventures, science and technology are at the heart of what you do. As creatives, storytelling and narrative, and visual communications are at the heart of what we do here at Arttia Creative. Combining these two areas of expertise will create your ideal business-driving website. Your biotech website is often the first place your audiences will visit to learn more about what you do.