Your website is a visual manifestation of your business and services. It is important to include relevant, high quality, eye-catching images.
Slick, professional photography is a must for any business, especially on your website. It should be apart of your branding mix, the style, content and aesthetics. The style of photography on any kind of literature is important in giving your business a professional and informative nature. Websites should be no different.
If using stock images, take time to source and select images relevant to your business and location. I sometimes spend half a day sourcing the right royalty free images for my projects, making sure the pictorial content is perfect for the project I am working on.
Some useful stock image sources are:
Photography is key to e-commerce website, where the buyer is not able to physically hold the product, so wants to view the image in as much detail as possible, shopping is emotional – inspire with picture, encourage people to buy with beautiful photography to entice and create desire.
Employ a professional photographer, they will produce the highest quality and give you the best advice. Show products from all angles and in different colours and styles where appropriate.
Photography can really set the tone of the business and can make your pages ‘sticky’ and reduce bounce rate, from fantastic location shots to compelling editorial style images, the value of great photography can never be underestimated.
Always use the best professional photographer you can find:
www.thisisthebiggerpicture.co.uk
